Branding Archives

Branding, Graphic Design, Marketing, Web Design

Graphic Design – Why you should hire a professional

Smart, polished, striking: these are the results you get when you hire a professional graphic designer to create the visuals for your marketing.

Of course, you could try your hand at creating a logo and website for your business however, here are four compelling reasons why you shouldn’t:

Speed and efficiency

A professional designer can get design work done fast. Whether it’s logo design, branding or web design, professionals work quickly and efficiently, and they do things right. They focus on top quality elements plus they rarely make mistakes.

When you hire professionals, there won’t be any printing hold-ups due to corrupted fonts or incorrectly set borders. You also won’t end up with a slow-loading website or one that no-one can find.

Avoid the same old templates

Design sites like Canva offer a dazzling array of templates for non-designers to use. Unfortunately, there is a cookie-cutter look to these so-called design solutions. These types of overused templates will make you look the same as low-budget competitors in your industry.

What’s more, experimenting with different templates chews up your precious time; time that could be spent focusing on your core business.

Understanding graphic design for different types of media

There are some critical differences between graphic design for print and graphic design for online applications — these range from terminology to file formats to programming tools.

Understanding the restrictions and possibilities of both print and web design is key to getting your marketing visuals right. A professional design team will instinctively know what works best in each medium. It’s their job!

Just because you’re a small business, you don’t have to look like one

Many small businesses are small in size only. They’re very often dynamic, innovative and well-loved commercial enterprises. They deserve the best when it comes to design.

A professional design team will help your small business create the kind of brand identity that reaches your target audience.

Jaffa DesignWorx

At Jaffa DesignWorx, we’ll take the time to understand what makes your business unique and what separates you from your competitors. We’ll translate this into an outstanding design. Need a professional? Get in touch today to find out how we can help with your next design project.

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March 6, 2019/by brucej

Branding, Graphic Design, Printing

GO LARGE in 2019

FEBRUARY 2019 SALE – 20% OFF

PORTABLE INDOOR DISPLAYS are a great way for your business to be seen from any angle with these Portable Indoor Display Sets. Make a big impact, without impacting your pocket. Save 20% this month only on these indoor displays.

PULL UP BANNERS
Made to last, pull up banners are durable and withstand wear and tear. Easy to assemble, Pull Up Banners are the perfect reusable signage option & come with a carry bag for easy storage. Two styles are available to suit your clients budget. The most popular portable signage solution.

EZY TUBES
Perfect to use as backdrops. Ezy Tubes, made of a lightweight, aluminium snap lock frame, is easy to assembly. Comes with padded carry bag for easy transportation to and from events & fits comfortably in the boot of a car. Machine washable and wrinkle free, the perfect trade show companion.

SNAP FRAMES
Durable, protective and built to last. Snap frames are an easy way to change graphics without moving the frame from the wall. The perfect signage for pubs, clubs and centres updating their advertisements regularly.

TABLE THROWS (Excluding stretched)
Machine washable and wrinkle-free. Table throws are the perfect addition to any exhibition as they’re lightweight, easy to transport and an economical way to make a big impact.

X BANNERS
Extremely easy to set up. Attaches to hardware easily by locking the eyelets on the print, into the hooks on the hardware. This gives you the ability to change the image or message easily regularly. X-banners are lightweight, portable and come with a padded carry bag for easy transportation.

Get your order in before the end of the month, 28th February 2019. Call now on 1300 198 448

Order Now

February 15, 2019/by brucej

Branding

Hit the Ground Running in 2019

Jaffa DesignWorx will help your business hit the ground running.

Just because you are a small business doesn’t mean you have to look like one. We’ll take care of all your marketing needs from logo and branding development to graphic design, web design, social media, email marketing, video and print production.

Whatever the design, print or online communications requirements, by having Jaffa handle everything, our clients get a cohesive and consistent brand and promotional campaigns that work together consistently to get results in print and online.

At Jaffa DesignWorx, very simply, we create time for our clients so that they can concentrate on what they do best: running their business.

November 23, 2018/by brucej

Branding, Graphic Design, Marketing

The Business Case For Creative Design

The importance of a company’s brand cannot be undervalued. So too, the importance of thoughtful, creative design in all aspects of your business; its values, services or products will help you achieve a recognisable and consistent brand.

Good Design is Good Business

In a 1973 lecture to students at the University of Pennsylvania, Thomas J. Watson Jr. (14 Jan 1914 – 31 Dec 1993) declared that “good design is good business”. Watson Jr. was an American businessman, political figure, and philanthropist. He did stints as national president of the Boy Scouts of America and United States Ambassador. However, it was his time as the 2nd president of IBM (1952–1971), taking over from his father Thomas John Watson Snr, that he made his mark. Taking significant strides in building IBM (International Business Machines) into a modern international corporation, Thomas Watson played a leading role in the rising, technological revolution that was taking place, leading the way in advanced electronics and computing.

During his time at the helm of IBM, Thomas Watson Jr fostered relationships with talented Artists, innovative Architectural and Industrial Designers and the very best Graphic Design creatives. Hiring them as design consultants to build a recognisable worldwide brand and also designing around 150 modern manufacturing plants and corporate IBM office buildings worldwide, not to mention countless sleek-looking IBM machines and products.

“In a sense, a corporation should be like a good painting; everything visible should contribute to the correct total statement; nothing visible should detract. Thus, a company’s buildings, offices, graphic design and so forth should all contribute to a total statement about the significance and direction of the company.” Eliot Noyes | IBM Architect & Industrial Designer

Eye_Bee_M-Paul_Rand-web-800×800-w — "Eye Bee M" Poster 1981, designed by Art Director & Graphic Designer, Paul Rand.

Thomas_Watson_Research_Centre-Yorktown-NY-web-800×800-w — IBM's Thomas Watson Research Centre in Yorktown Heights, NY designed by Architect, Eero Saarinen.

Eliot-Noyes-aerospace_research_center-web-800×800-w — IBM Aerospace Research Center in Los Angeles, California designed by Architect & Industrial Designer, Eliot Noyes.

ibm100__good_design__selectric-web-800×800-w — IBM Selectric typewriter 1961, designed by Eliot Noyes.

“A company’s visual representation was inextricably tied to the quality of the company itself.” Paul Rand | Art Director & Graphic Designer

Building Your Brand for Success

You’ve probably got a business name and a unique selling proposition (USP) that you use to set your product or service apart from your competition, but have you built your brand yet?

While establishing a name and USP can be done immediately, branding is much more of an evolutionary process. Before we talk about building your brand, let’s try to understand what it is. A business name and logo are clearly quantifiable. Your brand is less so. Advertising guru, David Ogilvy defined a brand as:

The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.

Other advertisers may define it a bit differently; however, branding is a culmination of factors. You can set the pricing for your product or service, but your reputation is earned and your history develops over time.