Smart, polished, striking: these are the results you get when you hire a professional designer to create the visuals for your marketing.

Of course, you could try your own hand at creating a logo and website for your business. But here are four compelling reasons why you shouldn’t:

1. Speed and efficiency

A professional designer can get design work done fast. Whether it’s logo design, branding or web design, professionals work quickly and efficiently and they do things right. They focus on top quality elements and they rarely make mistakes.

When you hire professionals, there won’t be any printing hold-ups due to corrupted fonts or incorrectly set borders. You also won’t end up with a slow-loading website or one that no-one can find.

2. Avoid the same old templates

Design sites like Canva offer a dazzling array of templates for non-designers to use. But there is a cookie-cutter look to these so-called design solutions. These types of templates will make you look the same as low-budget competitors in your industry.

What’s more, experimenting with different templates chews up a lot of time; time that would be better spent focusing on your core business.

3. Understanding graphic design for different types of media

There are some important differences between graphic design for print and graphic design for online applications. These range from terminology to file formats to programming tools.

Understanding the restrictions and possibilities of both print and web design is key to getting your marketing visuals right. A professional design team will instinctively know what works best in each medium. It’s their job!

4. Just because you’re a small business, you don’t have to look like one

Many small businesses are small in size only. They’re very often dynamic, innovative and well-loved commercial enterprises. They deserve the best when it comes to design.

A professional design team will help your small business create the kind of brand identity that really reaches your target audience.

Jaffa DesignWorx

At Jaffa DesignWorx, we’ll take the time to understand what makes your business special and what separates you from your competitors. We’ll translate this into outstanding design. Need a professional? Get in touch today to find out how we can help with your next design project.


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